Affiliate Agreement

Affiliate Registration

To become a Durrow Mills Affiliate, you must first fill out our registration form.

We review and moderate all our affiliate registrations, and we appreciate your accurate and honest information. Please note that we are a small team so the review process may take a few days. We know you are eager to join our team of affiliates, and we appreciate your patience!

If you’re approved, awesome! You’ll be given a unique referral ID that you can use to promote the Durrow Mills products you love via referral links. Check out your private ‘Affiliate Area’ for visits and referrals information, creatives, graphs and more!

Commissions and payouts

Using your referral link only:

You’ll earn a sweet 10% commission when a new customer purchases from the Durrow Mills website using your referral link. Here’s a basic breakdown of earnings could receive:

  • Durrow Mills Sprouted Fine Milled Wheat Flour 10kg sells for 41.00 – you earn €4.10
  • Durrow Mills Sprouted Rye Flour sells for 92.00 – you earn €9.20
Using your referral discount code:

When offering your referral your discount code, you will receive 10% of the SALE. This means if your referral uses your discount code, you will receive 10% of the discounted sale: Here’s a breakdown of how this might look:

  • Durrow Mills Sprouted Fine Milled Wheat Flour 10kg sells for 41.00 – your referral received a discount code of 10% (€4.10) therefore they pay €36.90 – you earn €3.69
  • Durrow Mills Sprouted Rye Flour sells for 92.00 – your referral received a discount code of 10% (€9.20) therefore they pay €82.80 – you earn €8.28

We pay out affiliate commissions in EURO directly to your bank account or debit card in the first week of every month. The minimum payout balance is €30.00 – should you not meet this minimum within the month your balance will be carried into the next month. And there’s no maximum payout balance, so go share your link freely!!

Don’t forget – in order to receive a payout for your referrals, you must register your bank account or debit card with our payouts service.

We do not allow referrals to be generated on your own purchases. We do not offer recurring referrals.

Here are the details of our program in summary:

  • To register as an affiliate you must complete our Affiliate Program registration form
  • You must have cooked or baked with a Durrow Mills product 
  • You’ll receive 10% commission for every new sale you refer
  • Minimum payout balance of €30.00, and no maximum payout (we pay in EURO)
  • Commissions older than 30 days will be paid within the first week of each month
  • Referrals are paid out to your bank account or debit card
  • Referrals cannot be generated on your own purchases (this includes using a different email address).

Referral cookie lifetime

What is this delicious cookie you speak of!? When a potential customer clicks on your referral link, a ‘cookie’ is stored in their browser. This is how we track your referral and ensure you get the commissions you earn. Not everyone is a ‘decide on the spot’ shopper, so we store the cookie for a generous 30 days to give your referred customers time to decide if they wish to purchase from the Durrow Mills website or ask us any pre-sale questions they may have.

You may wonder why we don’t track the link for longer? That’s because we don’t want to take any liberties by tracking a link for an overextended length of time. 30 days gives lots of time for people who do intend to make a purchase to do so.

A referral won’t be awarded if:

  1. The customer uses a different browser to purchase than the one they originally used to visit our site (because the cookie does not exist in that browser and there we will not be able to track it)
  2. The customer purchases after 30 days (because the cookie will expire and we will be no longer tracking the sale).

Refunded purchases

Referrals older than 30 days and in good standing (i.e. the purchase has not been refunded) will be included with each commission payout (if the commission balance totals €30.00 or over). If a purchase is refunded, a commission won’t be paid out for that referral.

We reserve the right to reject affiliate commissions for any reason. Commission rejections may occur for the following reasons:

  1. The sale that the referral was based on was refunded
  2. The method by which the referral was generated was in violation of our promotional policies (see below) or violated the spirit of the Affiliate Agreement.

Affiliate news and updates

By becoming an affiliate you agree to receive emails from Durrow Mills. These emails will be sent to affiliates only, on an ad-hoc basis, and may include important information regarding the Durrow Mills affiliate program. These emails will also provide you with relevant news and updates to help you effectively promote Durrow Mills. As an affiliate, you may be privy to embargoed or time-sensitive information in these emails (this information may only be promoted after an embargo is lifted). And we won’t spam you, ever – promise!

Affiliate application rejection

We reserve the right to reject affiliate applications for any reason. We also reserve the right to choose whether we provide an explanation or reasoning for affiliate application rejection. Below are just a few reasons why an application may be rejected (this is not an exhaustive list):

  • Affiliate applications for websites that sell, advertise or engage in pornography, phishing scams, spamming, illegal business practices or that include any material infringing on National or International Copyright will be rejected.
  • Affiliate applications for websites that we do not believe are aligned with our industry, business or the Durrow Mills brand may be rejected.
  • If you apply to become an affiliate and you have not used a Durrow Mills product in cooking or baking your application may be rejected. We want affiliates who genuinely know and like our products, not to generate false claims and reviews.
  • Affiliate applicants with websites that re-sell any of our products will be rejected.
  • Websites considered inappropriate by Durrow Mills will be rejected.

Inappropriate websites:

The following types of sites are not permitted to become an affiliate: adult sites, sites that display adult material or banners, sites that promote violence, hatred or bigotry, sites that promote or engage in illegal activity, including (but not limited to), hacking, cracking, nulled, and warez sites. Affiliate applications for inappropriate websites will be rejected, and we reserve the right to choose whether or not to provide a rejection reason.

Questions regarding your application

When you apply to become an affiliate we may email you at the email address you have supplied with some questions regarding your application. This may be because:

  • We didn’t understand something in your application, or,
  • We’d like to learn a bit more about how you will promote Durrow Mills in a little more detail.

If we reach out to you and we haven’t heard back within 14 days, your application may be rejected. If your initial application is rejected, you are welcome to reapply to become an affiliate and provide us with more detail for reconsideration.

Dormant affiliate accounts

We encourage all of our affiliates to actively promote Durrow Mills to keep earning commissions. If we can help you come up with ideas on how to promote Durrow Mills, just let us know – we’re here for you! An affiliate account is considered dormant if no visits have been generated after a 6-month period. A dormant affiliate account will be temporarily deactivated if no visits have been generated after 6 months. But we don’t even want to go there right now, right?! Let’s work together in ensuring you get rewarded for your loyalty.

Durrow Mills Affiliate Program Policies

Allowed promotional methods

How you promote Durrow Mills is reflected in the commission you earn! We encourage the use of promotional methods that add value to Durrow Mills and bring us legitimate, loyal customers who you know will love our products.

Here are a few examples of awesome promotional methods to earn more commission:

  • Tell clients, customers or friends about Durrow Mills, and give them your affiliate referral link
  • Write a review or a blog post about Durrow Mills and link to our site with your referral link
  • Share a recipe using Durrow Mills flours and share a link with your referral link
  • Reach out to a broad audience with your social network accounts. Tweet about us on Twitter with your affiliate referral link, post about us on Facebook with your affiliate link, or communicate to your Linkedin followers about affiliate marketing with your affiliate link. Spam-free promotion is a great way to get more referrals!
  • Provide value to others by answering related questions on other sites with helpful responses, and using your referral link in your replies.

Prohibited promotional methods

We love and back our product 100%, and we are very careful with how it’s promoted, so we want affiliates who are 100% behind us too! The prohibited promotional methods listed below aren’t meant to scare you off – they’re here to protect you, and us, and our customers from any freaky or fraudulent activity, which is something we take pretty seriously. We know you’ll understand. 🙂 But here they are in writing just in case you’re not totally sure what is and what isn’t allowed.

  • Durrow Mills may not be promoted on coupon sites
    Customers who are searching for a coupon are already in the market for Durrow Mills, so this method adds no value to Durrow Mills.
  • Paid advertising using your affiliate link is prohibited. 
    We are looking for genuine conversations with people you know will love our products. Buying ads through services like Google AdWords, social ads, or retargeting ads and using our brand keywords and your affiliate link will result in affiliate account deactivation.
  • Any type of spam is prohibited
    Links, ads, emails, comments… any type of spam. Please respect the posting rules of any 3rd-party websites you use to promote Durrow Mills. P.S. This is not an exhaustive list of spam methods; if we decide that your activity is spam, it’s spam.
  • Any illegal activity or activity deemed offensive by us is prohibited
    This may result in referrals being rejected and/or your affiliate account being deactivated. See above for allowed promotional methods!
  • While we love all of our customers and are flattered to have you as a brand affiliate, please don’t pretend to be professionally associated with Durrow Mills
    Affiliates aren’t employees of Durrow Mills and have no employee rights.
  • Pretending to actually be Durrow Mills is prohibited
    Cloning our site, copying our site, using our copyrighted site assets, and pretending that a site created by you is an official Durrow Mills site is unethical and prohibited (this includes using services that automatically clone websites, or place them into iframes).
  • Again, false promotion to customers that you are endorsed or operated by Durrow Mills is prohibited (and super uncool – don’t be that person).

If you’re unsure or concerned that some activity you’re about to proceed with may be considered prohibited, please ask us. 🙂

Consequences of prohibited promotional methods

If your promotional methods step outside of these terms, your referrals may be rejected and we may disable your affiliate account. We reserve the right to do this and may or may not notify you in the instance that this occurs. Please use allowed promotional methods, and help us to help you succeed as an affiliate!

Inappropriate websites

The following types of sites are not permitted to become an affiliate: adult sites, sites that display adult material or banners, sites that promote violence, hatred or bigotry, sites that promote or engage in illegal activity, including (but not limited to), hacking, cracking, nulled, and warez sites. Affiliate applications for inappropriate websites will be rejected, and we reserve the right to choose whether or not to provide a rejection reason.

The important stuff

By accepting these terms and conditions you are providing your nonlegal agreement to abide by them. By registering and being approved as an affiliate in our affiliate program you agree that your commissions are subject to approval before they are accepted and subsequently paid.

The affiliate relationship does not represent a professional or formal agreement, and as an affiliate, you are not an employee of Durrow Mills.  You agree that this is not a legally binding relationship and as a result may not take legal action against Durrow Mills. These affiliate terms and conditions are subject to change without notice.

Sound good? Great! Thanks for taking the time to read through these Terms and Conditions. We can’t wait to have you on board!